RESEARCH ACTIVITIES

THESES

·  PhD thesis – “Using University Websites for Student Recruitment: Relationship Marketing Tactics and Website Usability.”

BOOKS

·  Pegoraro, A. (2007) University Websites and Student Recruitment- How Well do these Sites Measure up VDM Verlag Dr. Mueller e.K. ISBN-10: 3836418509

·  Pegoraro, A. The Canadian Sport Consumer in O’Reilly, N. and Seguin, B. (2008). “Sport Marketing: A Canadian Perspective”, Thomson Nelson Publishers, Canada

JOURNAL ARTICLES)

·  Pegoraro, A., Ayer, S and O’Reilly, N. (forthcoming) Consumer Consumption and Advertising through Sport. American Behavioral Scientist.

·  Pegoraro, A., O’Reilly, N. and Levallet, N. (2009) Gender-Based Sponsorship of Grassroots Events as an Agent of Corporate Social Responsibility: The Case of a National Women’s Triathlon Series Journal of Sponsorship Vol 2 (2)

·  Xing, X, Church, A., O’Reilly, N., Pegoraro, A., Nadeau, J. Schweinbenz, A, Heslop, L. and Seguin, B (2008) Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups International Journal of Sports Management and Marketing Vol 9(4) 321-335

·  O’Reilly, N, Pegoraro, A. and Madill, J. (2008) Conceptualizing the Role of Marketing in Combating Doping in Elite Sport. Pathways: Critiques and Discourse in Olympic Research 104-112.

·  Pegoraro, A., Seguin, B., and O’Reilly, N. (2008). “Innovative Pedagogy in Sport Marketing: The Annual SPAD Field Trip”, International Journal of Sports Management and Marketing. Vol 4 (2/3) 255 - 276

·  O’Reilly, N., Seguin, B. and Pegoraro, A. (2008) Sponsorship in Canada: An Industry Landscape Study. The Journal of Sponsorship. Vol1 (3) 234-247

·  Pegoraro, A. (2006). Using University Websites for Student Recruitment: Relationship Marketing Tactics and Website Usability, (Doctoral dissertation, University of Nebraska, Lincoln, 2006), Digital Abstracts International 67(10). (UMI No. AAT 3237484).

SUBMITTED AND UNDER REVIEW

·  O’Reilly, N, Ayer, S, Pegoraro, A, Leonard, B and Rundle-Thiele, S. (under review) Understanding Donor Loyalty: Demographics, Personality, Persuasion and Revenue submitted to the Journal of Marketing Management

·  Nadeau, J., Pegoraro, A., O’Reilly, N., Jones, D.F. and Carvalho, P. (under review) Community Reflections and Attendance in Professional Sport: Diversity and Team-Market Congruence submitted to the Journal of Sport Management

·  Pegoraro, A. and Seguin, B. (under review) Sponsorship in Canada: Trends in the Landscape submitted to the Journal of Sponsorship.

·  Pegoraro, A., O’Reilly, N. and Giguere, M. (under review) Online and Offline Advertising during the 2007 NCAA Basketball Tournament – Which Companies Drive Consumers to the Web? Submitted to the International Journal of Sport Communication.

PEER-REVIEWED ARTICLES/ABSTRACTS

·  O’Reilly, N., Pegoraro, A., Nadeau, J., Carvalho, P. and Jones, D.F. (2009) Community Reflections and Attendance in Professional Sport: Diversity and Team-Market Congruence, ASAC

·  Pegoraro, A. and O’Reilly, N. (2009) Teen Athletes’ Consumer Behaviour: Implications for Marketers, ASAC

·  O’Reilly, N., Pegoraro, A, Nadeau, J and Jones, D.F. (2009) NHL Small Market Expansion: Diversity, Player Selection And Club Profitability. ASAC Case Track

·  Pegoraro, A, O’Reilly, N. and Madill, J. (2008) “Social Marketing, Anti-Doping and the Olympic Games”, ICOS 9th International Symposium for Olympic Research, Beijing, China, August 2008.

·  Pegoraro, A. and Ayer, S. (2008) The Volunteer in Comparative Perspective: A cultural exploration of why different demographic groups volunteer at different relative rates around our world the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Philadelphia, PA.

·  Pegoraro, A and Ayer, S. (2008) Donor Loyalty and Persuasion Tactics: Implications for Donor Recruitment and Retention. The Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Philadelphia, PA.

·  Ayer, S. and Pegoraro, A. (2008) Give and Ye Shall Receive: The Happy Charitable Donor. The Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Philadelphia, PA.

·  Leonard, B., Pegoraro, A and Ayer, S. (2008) Personality and Donor Behavior: Findings and Implications. The Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Philadelphia, PA.

·  Pegoraro, A, O’Reilly, N. and Madill, J. (2008) “Social Marketing, Anti-Doping and the Olympic Games”, ICOS 9th International Symposium for Olympic Research,

·  Pegoraro, A. and O’Reilly, N. (2008) An analysis of television commercials during Tennis Grand Slam Finals: Does the equal prize money = gender equality in advertising, North American Society for Sport Management Conference

·  Pegoraro, A., Ayer, S. and O’Reilly, N (2008) Online And Offline Advertising During The 2007 NCAA Basketball Tournament – Which Companies Drive Consumers To The Web? ASAC Conference

·  Pegoraro, A. and Seguin, B. (2007) Innovative Pedagogy in Sport Marketing: The Annual SPAD Field Trip -The Case of Lausanne, 2000 Sport Marketing Association Annual Conference

·  O’Reilly, N. and Pegoraro, A. (2007)     The Role of Marketing in the Anti-Doping Movement Play the Game Conference - creating coalitions for good governance in sport

·  Pegoraro, A. (2007) Using University Websites for Student Recruitment: Relationship Marketing Tactics and Website Usability, Education and Technology Research Forum, University of Nebraska-Lincoln,

·  Pegoraro, A. (2006) Media and its role in Childhood Obesity, 10^th Annual Kinesiology Conference, Laurentian University

·  Pegoraro, A. and Dunn, P. (2006) Development of products to transfer line of sight and mobile equipment knowledge to industry and educational institutions. Collision Avoidance Symposium, MASHA

·  James S, Knox S, Lafoley B, Pegoraro A, Garceau ML, Rukholm E. (2006) The Amazing Non-Race. Results of a pilot interdisciplinary first year social activity. All Together Better Health III: Challenges in interprofessional education and practice.

·  James, S. and Pegoraro, A. (2005) The development of multi-professional education models for northern rural and remote communities. Interprofessional Education: Grounding Action in Theory.

·  Pegoraro, A. (2002) The Northern Ontario Medical School and Interdisciplinary Training, Northern Ontario Nursing Conference

·  Pegoraro, A. (2002) Northern Ontario Medical School Update – Northeastern Ontario Medical Education Corporation Retreat

· Pegoraro A. and Tesson, G. (2002) Northern Ontario Medical School – One Program, Two Universities, Multiple Learning Sites. Post-WONCA Conference, Townsville, , Australia 

TECHNICAL REPORTS

·  Eger, T., Kociolek, A., Grenier, S. and Pegoraro, A. (2007). How to Guide: LHD Operator Line-of-sight Evaluation and Presentation

·  Eger, T., Kociolek, A., Grenier, S. and Pegoraro, A. (2007). Line-of-sight Training Package for Mobile Mining Equipment

·  Eger, T., Kociolek, A., Grenier, S. and Pegoraro, A. (2007). Leaders Guide: Line-of-sight Training Package for Mobile Mining Equipment.

COMMUNITY PRESENTATIONS

·  Judge, 2005 FedNor Business Challenge

·  The Anatomy of a Research Proposal – NOMEC Family Physician Research Course, January 2005

·  The Anatomy of a Research Budget     – NOMEC Family Physician Research Course, April 2005

·  Northern Ontario Medical School – Opportunity for the North – Canadian Association of University Women October 2001

·  So you want to be a doctor – Lockerby Composite Pre-Med Society, November 2001

RESEARCH GRANTS

AND FUNDING

Principal Investigator:

·  $2,000 – SSHRC (LU Internal) (2009)

·  $6.000 – School of Commerce CGA Research Fund (2008)

·  $3.998 – LURF (2007)

·  $6.000 – School of Commerce CGA Research Fund (2006-7)

·  $40,000 – WSIB: LOS Products Grant (2006-7)

·  $3.500 – School of Commerce CGA Research Fund (2005-6)

·  $6.000 – School of Commerce CGA Research Fund (2004-5)

·  $3.500 – School of Commerce CGA Research Fund (2003-4) 

·  $5.000 -  Faculty Start-up Grant, Laurentian University (2003-5)

Co-Investigator:

·  $80.000 – PepsiQTG 2008)

·  $4.000 – SSHRC (LU Internal) (2008)

·  $6.000 – School of Commerce CGA Research Fund (2007)

·  $84,000 – Associated Medical Services, Inc. (2003-4)

·  $25,000 – CHSRF/SSHRC Development Grant (1999)