The Institute for Sport Marketing (ISM) is a research center at Laurentian University, in Sudbury, Ontario, Canada, specializing in sport marketing and management research. Since its launch in 2001, the ISM has collaborated with sport organizations, agencies, cities, charities, corporations, and municipalities on applied research projects to find better ways to resource sport in Canada. The ISM continually strives towards two main goals: to publish in peer-reviewed management journals, and to provide useful information to its partners.