SportLink and ISM Partner to study economic impact of sport events. Currently the ISM and SportLink are teaming up to investigate the economic impact of sport events in the Greater Sudbury area. This project will also provide insight into events to target for the future. ISM is very pleased to be working with such a strong community lead group like SportLink and looks forward to continuing to contribute to the growth the sport industry in Greater Sudbury.
Gatorade Partnership Project
One of the ISM’s current primary research focuses is the Gatorade partnership project. In July 2008, the ISM signed a contract for a 36-month research partnership with Pepsi-QTG (Canada), to complete research projects with a specific focus on the Gatorade brand family. Pepsi-QTG, SDI Marketing, and the ISM are collaborating to further develop knowledge and best practices for students and future practitioners of sport marketing and sponsorship. The key to this development is the research-based approach that the ISM can provide.