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Ann Pegoraro
Ann Pegoraro
Associate ProfessorSports Administration
Management
705.675.1151 ext. 1011
F330B
Sudbury Campus
Ann Pegoraro is the director of the Institute for Sport Marketing (ISM) and holds an appointment as an Associate Professor and Director of the School of Sports Administration, all at Laurentian University. Dr. Pegoraro holds a doctorate from the University of Nebraska-Lincoln and an MBA degree from Laurentian University.
Education
- Ph.D. University of Nebraska-Lincoln
- MBA, Laurentian University
- Post-Grad Diploma, Laurentian University
- Honours BA, Laurentian University
Research Focus
Dr. Pegoraro's research focuses mainly on sport communication and sport consumers, including how different forms of media are used to establish connections with consumers of sport at all levels from amateur to professional. Dr Pegoraro's work has been published in the International Journal of Sport Communication, American Behavioral Scientist, Journal of Sport Management, the International Journal of Sport Marketing and Management and the Journal of Sponsorship.
Publications
- Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities
- Toward an Understanding of Donor Loyalty: Demographics, Personality, Persuasion, and Revenue. Journal of Nonprofit & Public Sector Marketing, 24:1, 65-81
- Community Reflections and Attendance in Professional Sport: Diversity and Team-Market Congruence Journal of Sport Management 25 169-180
- Look Who's Talking-Athletes on Twitter: A Case Study International Journal of Sport Communication 3, 501-514
- Consumer Consumption and Advertising through Sport. American Behavioral Scientist. 53; 1454-1475
Other:
www.spadblog.com
Website:
http://www.sportmarketing.ca
HOW TO APPLY
Liaison
Parker Building
Room P-111
935 Ramsey Lake Road
Sudbury ON. P3E 2C6
1.800.263-4188
CONTACT US
Laurentian University
Sudbury Campus
935 Ramsey Lake Rd
Sudbury ON P3E 2C6
705.675.1151
1.800.461.4030
Laurentian University
Barrie Campus
1 Georgian Drive
Barrie, ON L4M 3X9
705.728.1968 ext. 1946
SUDBURY CAMPUS
935 Ramsey Lake Road, Sudbury ON P3E 2C6 — 1.800.461.4030
BARRIE CAMPUS
1 Georgian Drive, Barrie, ON L4M 3X9 — 705.728.1968 ext. 1946
