RESEARCH & FACULTY
Ebrahim Mazaheri
Ebrahim Mazaheri
Assistant ProfessorCommerce and Administration
Management
705.675.1151 ext. 6715
Barrie Campus
Dr. Mazaheri received his Ph.D. in Marketing at John Molson School of Business (Concordia University) and joined Laurentian University in 2010. Dr. Mazaheri holds a bachelor degree in Metallurgical Engineering, a general management certificate, and a M.Sc. in Management with specialization in Marketing from University of Lethbridge. His primary research interest is online consumer behaviour and social media marketing. In particular, his research examines influences of consumers' emotions and website atmospheric cues on consumers' behavioural and intentional variables in different product categories and cultures. Dr. Mazaheri has presented his work at internationally renowned academic conferences such as ACR, AMA, and ASAC. His publications appeared in the Journal of Business Research, Journal of Services Marketing, and Journal of Retailing and Consumer Services.
- Ph.D. in Business Administration (Marketing) - Concordia University
- M.Sc. in Management (Marketing) - The University of Lethbridge
- Certificate (General Management) - The University of Lethbridge
- Bachelor of Engineering (Metallurgy) - Amir Kabir University of Technology
Dr. Mazaheri's research mainly focuses on online marketing and social media marketing. He is currently working on three projects: investigating the role of "experiential values" in social media marketing, "role of culture in online consumer behavior", and "social media marketing for non-for-profit organizations".
- CGA Research Fund ($7,000) - April 2013
- CGA Research Fund ($8,000) - April 2012
- CGA Research Fund ($10,000) - April 2011
- Mazaheri, E., Richard, M.O., Laroche, M., and Ueltschy, L. Comparing the Behavior of Website Visitors from North America, the Middle East and China (Accepted for publication in Journal of Business Research)
- Mazaheri, E., Richard, M.O. and Laroche, M. (2013) The Role of Emotions in Online Customer Behavior: A Comparison of Search, Experience, and Credence Services. Journal of Services Marketing, forthcoming.
- Mazaheri, E., Richard, M.O. and Laroche, M. (2011) Online Consumer Behavior: A Comparison between Canadian and Asian Website Visitors. Journal of Business Research, 64, 958-965.
- Mazaheri, E., Basil, D., Yanamandram, V., and Daroczi, Z. (2011)The impact of pre-existing attitude and conflict management style on perceptions of service recovery, Journal of Retailing and Consumer Services, 18, 235-245.
- Mazaheri, E., Richard, M.O. and Laroche, M. (2010) Investigating the Moderating Impact of Hedonism on Online Consumer Behavior. Journal of Global Academy of Marketing Science, 20(2), 123-134.
